Waros Ngamsiriudom, Ph.D.
Overview
Dr. Waros Ngamsiriudom serves as assistant professor of marketing in the Mike Cottrell College of Business at the Â鶹´«Ã½. Dr. Ngamsiriudom joined Â鶹´«Ã½ in 2014 following graduation from the University of North Texas.
In addition to his academic role at Â鶹´«Ã½, Dr. Ngamsiriudom serves as a faculty advisor for the Â鶹´«Ã½ chapter of the American Marketing Association.
Courses Taught
Education
- Ph.D., Marketing - Merchandising Minor, University of North Texas, 2014
- M.B.A., Marketing - Merchandising Minor, Cleveland State University, 2007
- B.S., Accounting, Thammasat University, 1999
Publications
Spears, N. E., Ketron, S., Ngamsiriudom, W. (2016). Three Peas in the Pod of Consumer Imagination: Purchase Task, Involvement, and Ad Information. Journal of Consumer Behaviour. http://onlinelibrary.wiley.com/doi/10.1002/cb.1589/full
Wang, S. W., Ngamsiriudom, W., Hsieh, C.-H. (2015). Trust disposition, trust antecedents, trust, and behavioral intention. The Service Industries Journal, 35(10), 555-572.
Wang, S. W., Ngamsiriudom, W. (2015). Hello Kitty livery is just a glimpse of Hello Kitty experiential package: The effects of celebrity-themed aircraft on purchase intention. Journal of Service Theory and Practice, 25(1), 75-94. http://dx.doi.org/10.1108/JSTP-03-2014-0057
Paswan, A. K., Crawford, J. C., Ngamsiriudom, W., Nguyen, T. D. (2014). Consumer Reaction to Price Fluctuation: An Investigation in Gasoline Industry. Journal of Product and Brand Management, 23(3), 230-239.
Wang, S. W., Ngamsiriudom, W. (2014). Celebrity Livery Featured Aircraft, The Moneki Neko (Fortune Cat) of Airlines. Journal of Air Transportation Management, 42(2015), 110-117.
Work Experience
Assistant Manager
Tyfun Thai Bistro
2007 - 2008
Sales Representative
Kosen (Thailand) Co., Ltd.
2003 - 2005
Project Management (Contractor)
Pada International Co., Ltd.
2003
Management Trainee
CRP (Thailand) Co., Ltd.
2001 - 2003
Junior Auditor
SGV Na-Thalang Co., Ltd.
2000