Creating and Maintaining Â鶹´«Ã½ Social Media
Branded university social media accounts serve as powerful amplifiers for individual units, departments, and programs. Â鶹´«Ã½ students and employees participating in social media usage as an official job function or on behalf of the university must follow the proper steps for Â鶹´«Ã½ branded Social Media Accounts.
All new and existing Â鶹´«Ã½-affiliated social media accounts must use an officially designed icon through the Social Media Request process.This ensures all accounts align with Â鶹´«Ã½’s brand standards and are easily recognized by our audiences.
Questions? Contact socialmedia@ung.edu
Before You Start
- Why establish a social media presence?
- What are your goals?
- Can your needs be met through official Â鶹´«Ã½ channels? (e.g., Facebook, Twitter, Instagram)
- Plan the type of content you will share and how frequently.
- Ensure a Â鶹´«Ã½ faculty or staff member is an administrator at all times.
- Got plans for succession if administrators change?
Request Process
All new and existing Â鶹´«Ã½-affiliated social media accounts must use an officially designed icon developed by Strategic Communications & Marketing. Following this process and guidelines ensure all accounts align with Â鶹´«Ã½’s brand standards and are easily recognized by our audiences.
Moderating & Maintenance
Content Standards:
- Refer to the for guidelines before posting.
- Use this disclaimer for posts:“The postings on this site are my own and do not represent the views of the Â鶹´«Ã½.”
- Content should always relate to Â鶹´«Ã½ programs, services, or business.
- Do not solicit funds or promote commercial entities.
- Remove posts that violate the terms of service or Â鶹´«Ã½ policies.
- Copyright Compliance: Only post content (images, videos, etc.) you own or have permission to use.
- Images: Ensure profile and header images reflect Â鶹´«Ã½’s professional tone.
- Logo Usage: Â鶹´«Ã½ logos and branded items must be approved by Strategic Communications & Marketing. Unauthorized use is a copyright violation.
- Adhere to the Â鶹´«Ã½ Brand Identity Guide
- Ensure posts are valuable, relevant, and don’t overwhelm your audience.
- Posts with high-quality images (72 dpi) and compelling content get more engagement.
- han one semester may be removed from the directory.
- Use Social Media to Drive Traffic: Link to your department’s website or the official Â鶹´«Ã½ site to increase visibility and engagement.
- Share Official Content: Repost content from official Â鶹´«Ã½ channels or tag Â鶹´«Ã½’s social media accounts for greater visibility.
- Engage with followers regularly. Handle negative comments professionally and, if necessary, take sensitive issues offline.
- Correct misinformation promptly with factual content and include links when possible. If the topic is controversial, sensitive, or potentially offensive/political, consult with the Strategic Marketing and Communications team at strategiccommunications&marketing@ung.edu for assistance.
- Contact the Â鶹´«Ã½ Social Media Manager or Public Safety if comments involve threats, harassment, or violations of policy.
Emergency Communications on Social Media
All crisis and/or emergency communications will be generated by the Office of Strategic Communications & Marketing in conjunction with the Â鶹´«Ã½ Department of Public Safety and be posted on the main and accounts.
Departmental and unit social media sites should not speculate or freelance emergency information without central coordination – this can result in the distribution of incorrect information.
